Dinosaur Techniques with New Media

big dinosaur says to mastadon elephant that just because he is an almost-extinct dinosaur, he doesn't want to 'link to your website, punk.'

Well, old media websites are opening up more and more, including allowing comments. Much of these older media websites are quickly morphing into new media, rather than go the way of the dinosaur. Website owners who are utilizing social media techniques on old media websites can benefit in several ways. (read more...)

While today you still can't comment on front page stories from the New York Times, you can comment in areas such as the opinion section and the dozens of blogs. Their comments aren't currently set up to show user's urls, but some posts have relatively few comments given the postential exposure.

Over on the other coast of the USA, the Los Angles Times' blogs do allow comments with urls.

In England, the London Telegraph requires registration in order to comment, but the account also allows members to write their own blog posts. And the Sydney, Australia Sydney Morning Herald blogs allows commenting and seem to allow urls.

In general when commenting on websites, besides driving traffic from the site, there may be benefits in branding, publicity, and in old-fashioned link-building strategies.

Tweeting urls

When using Twitter, people posting long urls have them automatically shortened by Twitter. This helps keep the posts short, since the limit is 140 characters.

So, for reasons including squeezing a little more info into 140 characters, many people use url shortening services such as Tr.im and Bit.ly. Some of these services allow you to track the traffic driven for each link. But suspicion has it that a website owner would be better to have a special shortened url on their own site, if possible. And example would be instead of monetizationbook.com/long-post-name-with-keywords-in-title-techniques/ to use www.monetizationbook.com/techniques/ when posting urls.

Video

And with the advent of allowing video comments, more branding opportunities are possible. It may happen (if it hasn't started already) that the first online spin-off star may be launched. This stardom could happen when a savvy video commenter comments consistently and effectively, to the extent that website visitors want to know what the commenter thinks more than what the main writers are writing. Most traditional media websites don't have video commenting; this technique is usually on blogs and similar web 2.0 websites.